Love of my life!!
YOU MAKE ME HAPPY ♥
"Will you love me in December as you do in May?"
Chad Wys is easily one of my favorite contemporary artists.
So my alma mater, today, unveiled a new campaign including new pictures, videos, a new tagline - “Make It Real.” and a new university seal. I knew this was coming and saw everything a while ago when I worked for the university and I hated it then. It is embarrassing to say the least. I’m just so confused how the university could spend $500,000 in public money and miss so bad.
A little background. The new seal features the two original schools at the college: MCV and RPI. In 1968, these schools merged to form what is now known as VCU. It features a building on the MCV campus - “The Egyptian Building.” It is, perhaps, the most irrelevant of all buildings at the University and I didn’t once, in my four years at the university, see that building in person. Its so far out of the way, no one cares. Not to mention, the seal that they used is actually just a rendition on the MCV Foundation’s old seal.
My problem is this. That seal does not represent me or the university i went to. The tagline implies something that VCU is often made fun of for - for not being a “real school.” To everyone and to anyone who has gone to VCU in the past 43 years knows how “real” the school is and how much that stigma sucks. We aren’t UVA, nor are we VT which is our national downfall, no matter who says otherwise. The tag “Make It Real.” is like a desperate plea for someone to recognize the university as a real school. Its embarrassing.
That’s why I have pulled all of my donations from the school (aside from athletics) and I don’t plan on going back on my decision any time soon. This new campaign is a phoned-in horrible attempt at rebranding and VCU’s upper-level staff and Creative Services should be ashamed of themselves.
#COSIGN. Glad to know I’m not alone in all the things I’m feeling about this campaign. Personally I think the “Make it happen” line from the gym’s freebies last year would have been better.
I just can’t take dudeman in the sunglasses seriously. This makes us look lame
Whoa. So, I almost worked on this logo during my internship last summer — at nameless place ‘cause this is just kind of embarrassing. It’s good to hear this kind of feedback from actual students. From what I remember, no extensive research was really done for rebranding (in terms of the logo at least). The time frame for the redesign was quite short. VCU was very keen on the Egyptian building and from my understanding when I was given the specs for this project, I thought it was just a small update on the logo. For a small update, it’s whatever, but as a complete rebrand, it fails to hit any target. I’m wondering if the campaign was also developed at my old internship … Glad I stumbled upon this.
개나소나 모든사이트가 pinterest처럼 layout을 바꿔놨다.
아 더워 더워 x100000000000000000
너무덥다. 겨울이 따뜻해서 이번 여름은 미치겠구나 생각했는데
아직 6월말인데 날씨가 무슨 8-9월 날씨야.
어제는 태풍올랑말랑 하고………
지구가 진심 2012년에 멸망하려나보다.
내년여름은 갑자기 확 추워져서 얼어죽을라나…..?